Pay per click affiliate programs help internet site publishers maximize their earning potential. PPC affiliate programs like Google Adsense, Adbrite, etc can add passive revenue to any site that publishes content. Different programs work differently. Let's take a look at differing kinds of PAY-PER-CLICK programs for website publishers.

Google Adsense

Google Adsense is an advertising program that helps internet sites earn cash. The adverts come from advertisers using Google Adwords, a PAY PER CLICK program for advertisers who need to promote their websites through Google search results pages and through sites collaborating in Adsense programme.

To start serving adverts, you need to add a bit of Javascript code into your website. Once implemented, Google serves adverts in the page. The advertisements are mostly contextually related to the content of your website. That is, if your internet site talks about roses and flowers, the adverts will be of florists, gardening products, for example.

The advertisements also alter depending on the physical location of the people visiting the site. That is, local advertisers target the websites taking part in Adsense programs to show their ads. That is, if somebody from Vegas visits your website, he/she may see adverts of local vehicle wash centers, pizza restaurants or local shopping malls in the city.

In each case, Google Adsense pays you whenever a visitor clicks on the advertisements that show up on your internet site.

You have little control over the adverts which make their appearance on your internet site. That is, if you are selling certain products, you'll need to block the advertisements of your competitors in your website. Millions of sites trust Google Adsense to bring in some heavy revenue.

Yahoo and Microsoft also have similar advertising platforms. Adbrite, Bidvertiser, etc also offer contextual marketing programs. These platforms have different technologies, reach and income opportunities.

Affiliate Marketing Programs

With a bit of analysis you can find pay per click affiliate programs. Those are programs that pay you for sending your visitors to their business websites. The amounts they pay differ from $0.01 to $1.00 per click, dependent on the product you promote, the quality of traffic you've got and the quantity of people you send to the business website.

In this case, you hand pick advertisers to promote. Most enterprises use third party affiliate networks like Commission Junction to manage the affiliate marketing programmes, while one or two manage their own pay per click affiliate programs. In every case, they use tracking software to identify where the clicks come from.

Unlike in pay per action or pay per sale affiliate marketing programs, you just need to generate a click to make an income. Usually, the pay per click increases with the quantity of daily clicks. That is, the advertisers have tiered commission structure.

For example, the advertiser can pay you $0.10 per click for at least 1000 clicks per month, $0.20 per click for as much as 5000 clicks and $0.50 per click for every click after that.

The income generated by different programs vary dependent on the type of internet site you have, the traffic you have and other things like the geographic location of your visitors. Don't pick the pay per click affiliate programs in a rush. Test the different programs and stick to the ones that bring you the largest revenue.

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