The "Un-fair" Campaign is now underway; attempting to fight against racism with billboards and posters around the city.

Duluth Mayor Don Ness is endorsing the campaign and says he knew the way the message is told would generate some reaction.

"Yes, it is kind of bringing forward this issue in a way that may make people uncomfortable, but the goal is not simply to place blame," Ness said.

But not all people agree the campaign is blamefree; as it shows the faces of people with white skin, detailing what advantages they may have because of it.

"I think it's the wrong way," Melissa Wharton said. "I mean, right away because we're white we're racist?"

"You're having people think that because you're white you dont know anything about racism," Michael Wharton said.